Wholesale messaging" generally refers to the bulk transmission of SMS or other types of messages (like MMS, RCS, or even email and push notifications) from one provider or business to multiple recipients, often through intermediaries or aggregators. It's commonly used in telecommunications and enterprise messaging services.
Two Main Contexts for "Wholesale Messaging":
1. Telecom/Carrier-Level Messaging (B2B)
In this context, wholesale messaging involves:
- Message Aggregators or Wholesale SMS Providers buying large volumes of messaging capacity from telecom operators (carriers).
- They resell or route these messages on behalf of enterprises, marketing platforms, government agencies, or other smaller resellers.
- It's often A2P (Application-to-Person) messaging — like OTPs, appointment reminders, promotional SMS, etc.
Example Use Case:
A global bank needs to send OTPs to users worldwide. Instead of contracting with every country's telecom provider, they use a wholesale SMS provider that already has those integrations.
2. Enterprise/Marketing Use (B2B2C)
Some businesses use wholesale messaging to:
- Send high volumes of messages at lower costs.
- Integrate APIs into their apps or systems for sending transactional or promotional messages.
- Work with platforms like Twilio, Infobip, Sinch, DIGINTRA or MessageBird.
- Bulk message routing
- Low cost per message (due to volume)
- Global reach via partnerships
- Reliability and speed
- Compliance with local regulations (e.g., DLT in India, 10DLC in the U.S.)
Related Terms
- A2P Messaging – Application to Person
- P2P Messaging – Person to Person
- SMS Gateway
- CPaaS – Communications Platform as a Service
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