Saudi Arabia Bottled Water Market Size, Trends | Opportunity 2025-2033

Saudi Arabia Bottled Water Market Overview

Market Size in 2024: USD 2.6 Billion

Market Size in 2033: USD 5.4 Billion

Market Growth Rate 2025-2033: 8.1%

According to IMARC Group's latest research publication, "Saudi Arabia Bottled Water Market Size, Share, Trends and Forecast by Type, Distribution Channel, Packaging Size, and Region, 2025-2033", The Saudi Arabia bottled water market size was valued at USD 2.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.4 Billion by 2033, exhibiting a CAGR of 8.1% from 2025-2033. 

Growth Factors in the Saudi Arabia Bottled Water Market

• Increasing Health Awareness

The bottled water market is being influenced by growing health consciousness by consumers in Saudi Arabia. With increased concern about obesity and lifestyle diseases, many of these consumers are changing their attitudes from sugary beverages to bottled water as a healthier form of hydration. As an example, companies such as Health Water Bottling Co. (Nova Water) are offering purified and mineralized water to appeal to health-oriented consumers which is common to see in urban markets such as Riyadh and Jeddah where health and fitness as a lifestyle has entered the conversation fueled by social media influencer campaigns. The growing emphasis on hydration by health and fitness advocates has certainly aided the demand for bottled water across foodservice and retail channels.

• Rapid Urbanization and Population Growth

Saudi Arabia's fast-changing urban landscape and growing population are driving bottled water. As citizens and expatriates have moved to urban centers (such as Dammam and Mecca), their thirst for convenient, safe drinking water naturally has grown. The population of Saudi Arabia, including its many expatriates, often prefers bottled water as there is a stronger reliance on use of tap water desalinated from the Red Sea; desalinated tap water isn't enjoyed by the taste buds of most Saudi residents and subsequently, bottled water consumption heavily outweighs tap water consumption. Take for example Naqi Water Company's newly opened factory in Jazan. It will meet the expectations of the growing urban population in the area by providing access to high-quality bottled water, ensure it is available in the market to supply population densities and assist with industry growth in the region.

• Booming Tourism Industry

The booming tourism sector has greatly contributed to the bottled water market through Vision 2030's aim of diversifying the economy. Millions of pilgrims visit Mecca and Medina for Hajj and Umrah purposes each year, resulting in a significant demand for portable hydration options. Hotels and restaurants such as those in Riyadh's tourist areas depend heavily on selling bottled water to accommodate visitors. By offering various packaging sizes that are suitable for tourists, companies like Hana Water have recognized the need for convenient hydration during travel. The unending supply of visitors to Saudi Arabia, along with non-religious tourism growth, continues to drive high and increased consumption throughout the Kingdom.

Key Trends in the Saudi Arabia Bottled Water Market

• Demand for Premium and Functional Water

Consumers in Saudi Arabia are increasingly searching for premium with supplementary benefits in bottled water products, thereby moving into products that have health benefits. Consumers want healthier production options like vitamin or flavored water, or herbal water, rather than carbonated beverages. More specifically, brands like Aquafina and Berain are other flavored options to attract a demographic of young healthy consumers. This trend is also representative of the global movements toward wellness which prompt companies to create innovative products with unique formulations. The emergence of functional water is evident in the availability of zero calorie herbal blends, which commits the market towards advancing to consumer preferences in urban and retail formats.

• Shift Toward Sustainable Packaging

Sustainability is changing the bottled water sector as concerns for the environment have shifted attention to sustainable packaging.  Companies are currently investing in biodegradable bottles and taking other actions to reduce their plastic footprint, aligning with consumer desires for greener products.  Nestlé Waters is one example of companies providing sustainability packaging, as it has placed plastic bottle developments in the sustainable packaging area, as it shifts to lighter weight bottles to create less waste. Sourcing glass bottles is another innovation to the sustainability packaging trend we are starting to see develop in premium categories, especially in high end restaurants and hotels. This type of example supports the environmental goals of Saudi Arabia in its Vision 2030 objectives, and we should expect manufacturers to stay innovative to make sure they address the issue of plastic in the area.

• Growth of Online and Home Delivery Channels

The growth of online commerce and home delivery is changing the way bottled water is sold. Purchasing bottled water through online stores and company websites provides households with convenience when buying large amounts of bottled water, which stimulates purchases in households and consumption at the office. Unsurprisingly, COVID and the pandemic crisis rapidly accelerated this type of purchase behavior for bottled water, particularly as consumers used home delivery while in isolation due to lockdowns. Companies like Safa (part of the Bin Zomah Group) expanded their online footprint so they could maintain the "in-demand" service of direct-to-consumer deliveries, which increased access to bottled water with a direct relationship between consumers and their preferred products. This transition fosters new opportunities for bottled water in an urban-centric world and supports the continued growth by appealing to convenience and time-saving aspects of bottled water relative to contemporary lifestyles.

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Saudi Arabia Bottled Water Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Type:

• Still Water
• Sparkling Water

Breakup by Distribution Channel:

• Retail Channels
  • Supermarkets/Hypermarkets
  • Convenience/Grocery Stores
  • Others
• Home and Office Delivery
• Foodservice

Analysis by Packaging Size:

• Less Than 330 ml
• 331 ml - 500 ml
• 501 ml - 1000 ml
• 1001 ml - 2000 ml
• 2001 ml - 5000 ml
• More than 5001 ml

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

Leading bottled water market companies in Saudi Arabia include Nova Water, Berain, Al Ain Water, Nestlé Waters, and Hana Water, each competing through product quality, distribution reach, and brand reputation.

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

The bottled water market in Saudi Arabia is poised for continued growth due to the health trend, urbanization, and tourism. Vision 2030's emphasis on ecological sustainability and economic diversification will encourage development of eco-friendly packaging and more engaged purification processes. The National Water Strategy demonstrates the requirement for high-quality water services, and is expected to enhance demand in Saudi Arabia. Companies, such as Nova Water and Naqi, will be adjusting production levels to make up necessary demand as it increases, particularly in urbanized as well as tourist-based areas. However, concerns about the environment, specifically through plastics, and the need for sustainable cost-effective solutions will need to be addressed towards future growth to establish the Kingdom as a regional beverage leader.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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