Have you ever browsed your website as a regular user? Did you find the navigation intuitive? Did your web design make you stick around and explore, or did it leave you frustrated?
We often focus extensively on traffic generation measures, such as social media campaigns and SEO, but overlook user experience.
However, website success is not only about attracting traffic but also about engaging them and converting them. If your website fails to convert visitors, your best SEO practices and social media marketing efforts will fall short.
The main reason behind this could be more than something fundamental. As per expert web designers, your UI/UX design is an essential factor in driving engagement and enhancing user experience that might result in conversions.
In this blog, let’s dive into why your website’s UX might be driving your customers away.
So, without further ado, let’s get started.
Top 7 Reasons Why Your Bespoke Web Design is Driving Your Customers Away
One of the biggest problems that can jeopardize a website's success is poor UX design. From minimal design issues to poorly organized content, even the smallest errors can have massive repercussions on your website.
Here is a list of 7 reasons why your website is driving your customers away.
1. Complicated Navigation
Navigation is the key aspect of UX design. If users struggle to find what they seek, they will leave your site. Thus, a well-structured navigation bar is vital for helping your visitors move around your website and explore your products/services easily. When designing your navigation, consider what needs to be visible. Too many options on your navigation bar can make your website look cluttered and sloppy and confuse new customers. Make sure your navigation designed helps prospects find what they require easily without searching it on your competitor’s site.
2. No or Unclear CTAs
If your CTAs are unclear, you will not induce any engagement. CTAs help in defining user actions and guiding the user on what to do next. It is better to not leave your users guessing and guide them through your website with smart and effective calls to action. Having a well-defined and compelling CTA converts users into consumers quite easily.
3. Not Responsive/Mobile Friendly
Responsive website design is a do-or-die for modern websites. In today’s tech-driven world, the majority of traffic comes from mobile devices. If your website is not responsive and does not adapt to screens of different sizes and orientations, you are likely to lose customers.
A mobile-friendly website attracts your potential customers, offering them a seamless user experience regardless of their devices. Responsive web designs and mobile-first are the two common approaches that web designers leverage to attract more traffic and increase conversions.
4. Crazy Pop-Ups and Ads
Automated media and pop-ups often frustrate users by blocking what they are trying to view. If you follow modern website designs, you would know that pop-ups are now rarely used due to their drawbacks to user experience. Eliminating pop-ups and automated ads allows the users to view the entire content without any distraction.
5. Slow Loading Time
If your website takes more than 3 seconds to load, you are definitely losing potential customers. Unoptimized images, content heaviness, broken links, and other factors can affect your loading time.
Thus, choosing UI UX consulting services can help in identifying the reasons for the delay in your loading time and finding out ways to speed up your website.
6. Poor Accessibility
Accessibility adds value to your website. Poor or lack of accessibility will make your website unusable for users with impairments or disabilities, making them choose other websites with accessibility. The best approach for this is to keep accessibility in mind when crafting user-friendly website designs. This way, you can work on the typography, color contrast, navigation, and content from the beginning.
7. Broken Links or Errors
Imagine clicking on a link and landing up on 404s and 301s every time. Won't it be frustrating? Users tend to leave a site if what they are trying to access does not give them results or does not work.
Broken links or errors will hurt your SEO, and your customers will leave your website for a bad user experience. Thus, fixing the broken links or errors or redirecting them to pages that work can be an effective way to enhance user experience.
And that's not all, other errors that drive customers away are cluttered homepages, difficult checkout process, lack of search functionality, no analytics and data tracking mechanisms, and more. You can invest in UI UX design services to seek professional guidance in fixing such UX design errors and enhancing user experience.
Summing Up
If your website exhibits one or more issues, it is time for a revamp. Modern web design and development solutions in New York can be a game-changer for your digital presence. Along with attracting more audiences, you can increase conversion and enhance user experiences by fixing the above-mentioned UX errors.
If you require further insights and need assistance redesigning your website’s UX, teaming up with a professional UI/UX agency can be helpful. This way, you can identify flaws, resolve errors, implement best practices, develop high-performing websites, and optimize user experiences.
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