Top 17 Mobile App Metrics You Must Track In 2025

Let's talk more about these apps! They are like little helpers on your phone. You can use them for all sorts of things. Maybe you use an app to talk to your friends and family. Or perhaps you use one to learn new things, like how to draw a picture. There are apps for finding your way around, like a map on your phone. And of course, many people use apps to buy things they need or want.

Businesses also make apps. They want their customers to use their apps. They want to make it easy for people to buy things from them. They want to know if their app is helping them. That's why they look at those numbers we talked about.

These numbers, the metrics, tell the businesses a lot of things. They can tell them how many people are using their app. They can tell them how long people are staying in their app. They can even tell them if people like their app or not.

Think of it like this: if you bake a cake, you want to know if people like it, right? You might ask them if it tastes good. You might see if they eat a lot of it. The app metrics are like asking people about the app and seeing how much they use it.

Knowing these numbers helps the people who make the apps to make them even better. They can see what parts of the app people like and what parts they don't like. Then, they can change the app to make it better for everyone. It's all part of Mobile App Development. It's like building something and then checking to make sure it's strong and works well.

Why Watch App Numbers?

Knowing the numbers helps. It helps the app get better. It helps people like the app more. It helps the business make more money. It's important to watch. You should know this.

• Make it better: The numbers show what needs fixing.
• Make users happy: Happy users use the app more.
• Make money: A good app helps the business.

1. How Many People Use the App?

Lots of people use apps. They want to know how many. It's a big number. It tells them how popular it is. Oxford Dictionary says, popular means liked by many people.

• Total Downloads: How many times the app was downloaded.
• Active Users: How many people use the app now.
• New Users: How many new people started using the app.

2. How Long Do People Stay?

People don't just open apps. They stay for a while. They want to know how long. It shows if the app is fun. It shows if it is useful. Time is important.

• Session Duration: How long someone uses the app at one time.
• Daily Active Time: How much time people spend each day.
• Retention Rate: How many people come back to use the app again.

3. What Do People Do in the App?

People do things in apps. They tap buttons. They look at pictures. They want to know what they do. It helps make the app better. It helps them understand.

• Screen Views: How many times they look at different pages.
• Feature Usage: Which parts of the app they use the most.
• User Journeys: How they move around in the app.

4. How Happy Are People?

Are people happy with the app? They want to know. They ask for ratings. They read reviews. Happy people tell others. It helps the app grow.

• App Ratings: How many stars people give the app.
• App Reviews: What people say about the app.
• Net Promoter Score (NPS): How likely people are to tell friends about the app.

5. How Does the App Make Money?

Some apps make money. They sell things. They show ads. They have subscriptions. They want to know how much money. It helps them know if they are doing well. It is important for Mobile App Development.

• Revenue: How much money the app makes.
• Average Revenue Per User (ARPU): How much money each person spends.
• Conversion Rate: How many people buy something or sign up.

6. How Well Does the App Work?

Does the app work well? Does it crash? Does it load slow? They want to know. They want a good app. They don't like problems. It's important for everyone.

• Crash Rate: How often the app stops working.
• Load Time: How long it takes for the app to open.
• Error Rate: How often things go wrong in the app.

Table: Important App Numbers (Metrics)

Keynotes:

• Watch how many people use the app.
• See how long they stay in the app.
• Know what they do in the app.
• Find out if they are happy.
• See if the app makes money.
• Make sure the app works well.

FAQ:

• Q: What are app metrics?
  • A: They are numbers that show how the app is doing.
• Q: Why should we track these numbers?
  • A: To make the app better and make people happy.
• Q: What is a download?
  • A: When someone gets the app on their phone.
• Q: What does "active users" mean?
  • A: People who are using the app right now.
• Q: Why is it important if the app crashes?
  • A: People don't like apps that stop working.