The men’s grooming products industry has witnessed robust expansion driven by evolving consumer preferences and rising awareness regarding personal aesthetics. This dynamic market continues to show promising potential, fueled by innovations in product formulations, sustainability focus, and digital consumer engagement strategies.
Market Size and Overview
The global men’s grooming products market size is estimated to be valued at USD 256.42 billion in 2025 and is expected to reach USD 448.37 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.3% from 2025 to 2032. Men’s Grooming Products Market Growth underscores increasing consumer willingness to invest in premium and diversified grooming products. The market report indicates that rising disposable incomes and shifting cultural norms around male grooming are major factors influencing this industry size and forecast.
Market Segments
The men’s grooming products market is broadly segmented into product type, distribution channel, and application. Key product type sub-segments include skincare, haircare, shaving products, and deodorants. Among these, skincare dominates the revenue stream in 2025 due to increased demand for specialized anti-aging creams and moisturizers, while haircare, particularly natural and herbal formulations, is the fastest-growing segment backed by rising consumer preference for chemical-free products.
Within distribution channels, both offline retail and e-commerce contribute significantly, with e-commerce being the fastest growing, propelled by omnichannel strategies and personalized marketing. Application segments cover personal use and professional salons; personal use remains dominant, largely driven by convenience and rising home grooming trends.
Market Drivers
A primary market driver is the surge in male consumers’ inclination towards product customization and natural ingredients, as observed in 2024 and 2025 statistics. Innovative launches emphasizing sustainable sourcing and cruelty-free certifications have propelled consumer trust and engagement. Reports from recent years highlight that approximately 45% of men aged 25-40 in urban markets prefer grooming products made with organic ingredients, enhancing the overall market growth. Regulatory relaxations and incentives encouraging eco-friendly packaging have further expanded the market scope.
Segment Analysis: Product Type
Focusing on the product type segment, skincare is forecasted to not only dominate men’s grooming products market revenue in 2025 but also exhibit accelerated growth. The increasing prevalence of male-specific moisturizers, sunscreens, and anti-aging serums has augmented market dynamics. For instance, a notable brand introduced a line of adaptogen-infused skincare in 2024, witnessing over a 30% revenue growth in the first year. Meanwhile, the shaving products sub-segment shows revival with the incorporation of precision grooming tools, catering to evolving grooming styles. This segment analysis reinforces that product innovation aligned with consumer demands steers business growth markedly.
Consumer Behaviour Insights
Consumer preferences in the men’s grooming products space have undergone significant behavioral shifts during 2024 and 2025. Firstly, digital consumption habits have intensified, with 60% of buyers preferring online platforms for product discovery and purchase, leveraging augmented reality (AR) for virtual trials. Secondly, pricing sensitivity remains nuanced; consumers favor value-based purchases, integrating premium product selections with affordable staples. Thirdly, eco-consciousness drives product choice—57% of respondents in a 2025 survey expressed intent to switch brands favoring sustainability credentials. These market trends underscore increased emphasis on customization and ethical considerations influencing purchase decisions.
Key Players
The market players actively shaping this growing industry include Beiersdorf AG, Procter & Gamble, L’Oréal, Unilever, Edgewell Personal Care, Shiseido, LVMH, Kao Corporation, Philips, Reckitt Benckiser, Godrej Consumer Products, and Amorepacific, among others. Recent strategies involve product portfolio expansions and regional market entries, such as Procter & Gamble’s 2024 launch of an eco-friendly skincare line tailored for emerging APAC markets, which enhanced its market revenue significantly in under a year. Beiersdorf AG invested in capacity expansions supporting natural ingredient product lines, reinforcing its competitive edge aligned with market trends.
Key Winning Strategies Adopted by Key Players
Among impactful strategies, Beiersdorf AG’s 2025 adoption of AI-driven consumer engagement platforms stands out, enabling hyper-personalized recommendations and boosting product trial conversions by 25%. Secondly, Procter & Gamble’s commitment to carbon-neutral manufacturing in 2024 set a benchmark for sustainability-focused market growth strategies, positively influencing brand loyalty in millennial consumers. Thirdly, collaboration between L’Oréal and tech startups for AR-based product visualization redefined consumer experience and accelerated buying decisions globally, capturing emerging market opportunities effectively. These winning strategies indicate a paradigm shift toward tech-enabled, sustainable, and consumer-centric growth in the men’s grooming products market.
FAQs
1. Who are the dominant players in the men’s grooming products market?
Beiersdorf AG and Procter & Gamble lead the men’s grooming products market, with significant contributions from L’Oréal, Unilever, and Shiseido. These market companies have expanded portfolios via innovation and regional growth moves in 2024-2025.
2. What will be the size of the men’s grooming products market in the coming years?
The men’s grooming products market size is projected to grow from USD 256.42 billion in 2025 to USD 448.37 billion by 2032, reflecting robust market growth through evolving industry trends and expanding consumer bases.
3. Which end user segment offers the largest growth opportunity?
Personal use remains the largest end user segment, driven by convenience and the surge in home grooming routines, especially post-pandemic, supported by rising product customization preferences.
4. How will market development trends evolve over the next five years?
Market trends indicate growing digitalization, sustainability focus, and integration of advanced technologies such as AI and AR in product marketing and consumer engagement, supporting dynamic market revenue expansion.
5. What is the nature of the competitive landscape and challenges in the men’s grooming products market?
The competitive landscape is shaped by innovation race and sustainability commitments. Major challenges include meeting increasing consumer demand for natural products while maintaining cost efficiencies.
6. What go-to-market strategies are commonly adopted in the men’s grooming products market?
Key market growth strategies include product diversification with eco-friendly formulations, strategic digital marketing through AI platforms, and expansion into emerging regional markets leveraging local consumer insights.
Get more insights on, Men’s Grooming Products Market
Get This Report in Japanese Language: 男性用グルーミング製品市場
Get This Report in Korean Language: 남성 그루밍 제품 시장
Read More Articles Related to this Industry- The Rising Demand for Accountability in the Consumer Goods Industry
About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
Comments
0 comment