The success of any business in the new digital environment relies on effective communication with the customer via various channels. The trend is picking up among the Salesforce users who are now integrating Salesforce Viber to enhance their communication functions beyond the traditional means of interaction, such as SMS and WhatsApp. Viber is very popular in other parts of the world, such as Europe and Asia, which makes Viber a robust addition to Salesforce CRM, enabling business organizations to contact customers through their favorite platform.
The paper examines what Salesforce Viber is, the integration solutions that offer this service, the main features to consider, and how popular solutions such as 360 SMS App can help Viber integrate with Salesforce.
What Is Salesforce Viber Integration and Why Is It Essential?
The Salesforce Viber integration allows Salesforce CRM to be integrated with the Viber Messenger, allowing organizations to send and receive Viber messages within their Salesforce environment. The integration enables the sales, support, and marketing units to interact in real time, exchange multimedia content, and monitor the history of messages in the customer records.
Viber integration is also important in the field of retail, travel, and the e-commerce industry, where fast communication is essential, as it allows maintaining the prompt nature of responses and providing customers with the necessary information, including order confirmation, appointment notification, or promo updates. The most important benefit is that it will be possible to maintain a centralized communication without changing the platform, and it helps teams concentrate on the results instead of operational activities.
What Platforms are Salesforce Viber Integrated with?
Some of the leading AppExchange messaging applications and third-party connectors support Viber integration with Salesforce. The following are some of the most noticeable ones:
- 360 SMS App - A native Salesforce application that is a multi-channel communication platform that supports Viber, WhatsApp, Telegram, and SMS.
- Twilio Salesforce - An API-oriented solution that is developer-friendly and allows Viber messaging by configuring it with Salesforce.
- MessageMedia - Engages in the sales and enterprise Salesforce messaging through Viber connectivity services.
Whereas Twilio and MessageMedia usually need API configuration, 360 SMS App is exceptional, offering a native Salesforce integration so that it suits the team that needs a ready-to-use integration.
How Can Viber Enhance Customer Engagement in Salesforce?
Viber gives a dependable platform where companies can distribute quality images, files, and links with text messages. Combinations with Salesforce Viber messaging help organizations to build branded conversations that portray their identity and provide accurate information.
Viber can be used by Salesforce users to:
- Send notifications of orders and shipping, and service requests.
- Post promotional messages that are multimedia.
- Interactive message customer surveys.
- Ensure the authenticity of business to enhance the credibility of messages.
Having Viber directly embedded into Salesforce, the outreach can be conducted by a team on a personalized and opportune level, relying on the workflows or the events of a CRM to make communication both contextual and measurable.
Key Features to Look for in a Viber-Salesforce Integration App like 360 SMS
The capabilities that businesses should take into account when choosing an app that will be integrated with Salesforce Viber are operational effectiveness, scalability, and usability. The enhanced nature of the most popular apps, e., 360 SMS App, is:
- Two-Way Viber messaging: Allows communication, sending, and getting replies in Salesforce records.
- Multi-Channel Dashboard: Chat management, SMS, WhatsApp, and Viber all in a dashboard.
- Workflow Integration: Issue automatic messages based on the update of the lead, closing the case, or the campaign.
- Template Management: Store and reuse templates of messages that are recurrently used.
- Analytics and Reporting: Have access to insights into message delivery, the number of individuals who have read and responded directly to Salesforce dashboards.
Through these features, the teams utilizing the 360 SMS App can have the ability to manage cross-channel communication in an even smarter way and have full control within Salesforce.
How Does Viber Compare to Other Messaging Platforms in Salesforce?
Viber provides a unique combination of convenience and brand management, which is not as strong as other Salesforce messaging applications, such as WhatsApp and Telegram.
Companies that are oriented to the European and Asian markets tend to be more oriented to the Viber integration with Salesforce, as it has branded message IDs and high-quality visual messages that can be more salient compared to SMS.
Best Practices of implementing Viber on Salesforce with 360 SMS App.
To have credible results when operating Salesforce on behalf of Viber, the following practices should be embraced by the businesses:
- Establish Communication Goals - Notifications, service alerts, or marketing updates, define the purpose and segments of the audience to be targeted in the integration.
- Apply Templates and Dynamic Fields - Personalize the details like customer name, order status, or scheduled date using dynamic fields to make it relevant.
- Test with Sandbox Setup - the first step is to use Viber messages and test them in a sandbox environment to identify the template, delivery path, and compliance regulations.
- Connect with Flows and Process Builder - Automate the logic of sending to Salesforce automation tools to maintain a regular outreach.
- Track Performance Measures - Following analytics reports offered under the 360 SMS App dashboard, track delivery and response metrics.
The 360 SMS App of Salesforce enables all Viber interactions (lead nurturing and after-sales service) to be handled without requiring supplementary machinery or other systems when correctly set up.
Drive Smarter, Drive Salesforce Viber Messaging
Salesforce Viber integration is a visionary move by organizations that require the ability to expand their communication stack with a multimedia-rich, reliable platform. Tools such as the 360 SMS App can help businesses make interaction with customers via Viber easier since businesses are increasingly implementing multifaceted CRM strategies, making the interaction more responsive, data-driven, and business-oriented.
In the case of enterprises that intend to integrate Viber with Salesforce, selecting a solid AppExchange solution will guarantee that the deployment process will be quicker, the data will be handled in a centralized manner, and the communication results will be measured.
Get an experience of what allows your company to redefine the process of interaction with customers by exploring the Viber integration by 360 SMS App today.
Visit: https://360smsapp.com/
📩 Email: sales@360smsapp.com
📞 Call: +1 302-360-8571
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