2024 Kenya Two-Wheeler Tire Market Forecast: Growth Drivers & Outlook to 2030

Executive Summery

This report presents a detailed overview of the Kenya Two-Wheeler Tire Market, highlighting key insights into its market size, share, and growth during the forecast period, i.e., 2024-30. It explores emerging trends, competitive dynamics, and the core drivers reshaping the industry. Backed by solid data and expert analysis, the study offers segment-wise insights and reliable forecasts to guide strategic decisions. With comprehensive market analysis and forward-looking perspectives, this report serves as a practical tool for stakeholders navigating change. Whether you're an investor, policymaker, or business leader, this research helps you stay ahead in the fast-evolving Kenya Two-Wheeler Tire industry landscape.

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Kenya Two-Wheeler Tire Market Statistics and Key Highlights

The Kenya Two-Wheeler Tire Market is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30.

• Kenya Two-Wheeler Tire market shows steady growth
• Market size expanding due to rising industry demand
• Competitive landscape driven by tech and innovation
• Detailed segment-wise and geography wise share analysis
• Forecast reveals strong trends shaping future outlook

Key Player- Emerging Kenya Two-Wheeler Tire CompaniesBridgestone Corporation

• Business Description
• Michelin
• Continental AG
• Yokohama TWS (Mitas)
• Pirelli Tyre S.p.A
• Dunlop Tyres
• MRF
• Shinko Tyres
• CEAT
• Others

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Key Driver:

Growing Two-Wheeler Sales Due to High Unemployment to Drive the Market – High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities.  According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market.

Furthermore, the growing introduction of motorcycle taxis, which are commonly called boda-bodas in African countries, has become a prominent mode of transportation, particularly in urban and peri-urban areas.

• In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.

Consequently, unemployed individuals turn to motorcycle taxi services as a means of generating income across the region. Therefore, the proliferation of motorcycle taxis significantly contributes to the overall sales of motorcycles, which positively generates the demand for tires in the upcoming years.

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Kenya Two-Wheeler Tire Market Segmentation

By Vehicle Type

• Scooter & Moped- Market Size & Forecast 2019-2030, Thousand Units
• Motorcycle- Market Size & Forecast 2019-2030, Thousand Units

By Demand Type

• OEMs- Market Size & Forecast 2019-2030, Thousand Units
• Replacement- Market Size & Forecast 2019-2030, Thousand Units

By Tire Type

• Radial- Market Size & Forecast 2019-2030, Thousand Units
• Bias- Market Size & Forecast 2019-2030, Thousand Units

By Price Category

• Budget (Up to USD 11 Per Unit)- Market Size & Forecast 2019-2030, Thousand Units
• Economy (USD 12 to 30 Per unit)- Market Size & Forecast 2019-2030, Thousand Units
• Premium (Above USD 30 Per Unit)-Market Size & Forecast 2019-2030, Thousand Units

By Sales Channel

• Online- Market Size & Forecast 2019-2030, Thousand Units
• Multi-brand Stores - Market Size & Forecast 2019-2030, Thousand Units
• Exclusive Outlets - Market Size & Forecast 2019-2030, Thousand Units
• Direct - Market Size & Forecast 2019-2030, Thousand Units

By Tire Size

• 80/100-17- Market Size & Forecast 2019-2030, Thousand Units
• 100/90-17- Market Size & Forecast 2019-2030, Thousand Units
• 75 x 17 - Market Size & Forecast 2019-2030, Thousand Units
• 00 x 17- Market Size & Forecast 2019-2030, Thousand Units
• 00 - 18- Market Size & Forecast 2019-2030, Thousand Units
• 90/90 - 17- Market Size & Forecast 2019-2030, Thousand Units
• Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 - 17 etc.) - Market Size & Forecast 2019-2030, Thousand Units

By Region

• East
• West
• South
• North

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4. Analyze competitors to enhance your positioning in the market landscape.
5. Understand geographical trends across diverse markets for better expansion strategies.

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